Women in media :A perspective of genderdiscrimination with special reference to indian media industry

Abstract

In media houses, particularly in journalism and entertainment sector what we observe that women have always been given abackseat. In serials / films/ commercial ads, she has been portrayed as a product rather than a character or a person. In the world of consumerism, women are always used as to attract eye balls of buyers to generate more revenue for the product. The recent surveys of population suggests that men and women are almost equal in numbers.However, the gender biases have denied her 50% share in equities&opportunities. Media industry is supposed to be the most modern and having international exposure; till it has followed the same route of other fields by not giving much space to women at the peak/higher positions. In Indian political arena , we observe that the mandatory reservations for women as a Sarpanch or local municipal member is just a cosmetic and many a times her husband or brother takes decision on behalf of her . This picture will change only when we bring in a true spirit of equality among men and women.