The Study of real time outcome : artificial inetelligence with reference to media and entertainment domain

Abstract

Artificial Intelligence denotes the intelligence displayed by machines, unlike the natural intelligence which is engraved in humans. The growth of AI is at unprecedented pace. The evolution and incorporation of Artificial Intelligence by any industry is done to capture the mind of recipient and the market as well. The Media and Entertainment industries are most established and prevalent domains in economy system of any state and explore the Artificial Intelligence (AI) in at most forms to make the content appealing and fascinating. The AI industry is consistently integrating and exploring the technology for user friendly operating. The traditional communication Industry was exhaustive in its forms, this disability has widely reduced by the inclusion of AI, which has widely revolutionized and commercialized the Communication sector. The implication of AI has lead to the development of advanced Hardware including high standard tools, machineries supported by high marked software. The global Media and Entertainment industry flourished by the proliferation of network system have advanced the traditional entertainment with the new on -demands entertainment platforms. The flourishing industry of AI has at one hand curbed the employment but simultaneously has ensured the intellectual up liftment in all domains. The AI has opened the global markets for the employment and generated new forms of employment. The discretionary unrestricted implementation of Artificial Intelligence has imputed and offended the inherent rights of individual thereby scraping the Right to privacy. The graphical growth of AI in the Media and entertainment has directed towards easy access to the global affairs but lead to infringement of Fundamental rights as well the Intellectual rights. The State Legislature constantly put curb on the unauthenticated and unrestricted use of AI by codification of specialized statutes. Through this study the Researcher focus on the real time effect of AI in the Media and Entertainment industry. The Researcher would adopt the secondary research method by collecting the data from Articles, Research paper, special statute, Constitution, though it does not an exhaustive resource.