Healthcare & Beauty as an attractive andfast growing key sector of Franchising business - A study with reference to Pune City &surrounding areas

Abstract

This research paper tries to explore the franchising business scenario & franchising opportunities in Healthcare & Beauty franchising in Pune city & surrounding areas. Pune is an IT hub as well as an Educational hub and thus hosts a significantly large number of IT professionals & students from all parts of the country. Franchising business activities has seen a phenomenal rise in almost all the 5 key sectors like Retails &Lifestyle, Food & Beverages, Healthcare & Beauty, Education and Support services (Couriers, Telecom, Tours & Travels and Misc. services) in the past over 10 -12 years. Popular international brands along with many Indian local brands makes up the franchising business scenario in Pune city & surrounding areas. There are a total of around 5300 – 5500 franchisees covering all the above mentioned 5 sectorsin Pune &surrounding areas. Healthcare & Beauty sector covers about 14 -15% of the total franchisees in Pune city & adjoining areas. The city has seen on an average 10 – 11% growth (year-on-year) in overall franchising business activities over the past 10-12 years which is significant and this growth will definitely multiply further with thefast expanding city limits & growth of the surrounding localities of Pune city.