Critical study of brands do to engage with India’s next billion Internet users

Beharay, Ambar

dc.contributor.author	Beharay, Ambar
dc.date.accessioned	2023-09-06T05:18:05Z
dc.date.available	2023-09-06T05:18:05Z
dc.date.issued	2020
dc.identifier.citation	Critical study of brands do to engage with India’s next billion Internet users	en_US
dc.identifier.issn	0038-111X
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/14668
dc.description.abstract	India has gradually emerge as the world's leading internet audience at a critical moment in its digital history. Although the worldwide growth of internet users has peaked at about 10% a year, Indian Internet users have risen remarkably by 28% by 2016. There are reportedly approximately 450,000,000 internet users in India and 635,8 million Indians will be online by 2021 in line with current trends. Such innovations give brands a rare chance and challenge. Brands will find the best strategy for coping with the next billion Internet users in India to make full use of the rising digital audience.	en_US
dc.language.iso	en	en_US
dc.publisher	Solid State Technology	en_US
dc.relation.ispartofseries	Vol. 63, No. 5;
dc.subject	Digital History	en_US
dc.subject	internet consumer	en_US
dc.subject	strategic products	en_US
dc.title	Critical study of brands do to engage with India’s next billion Internet users	en_US
dc.type	Article	en_US