TO UNDERSTAND THE POPULARITY OF VEGAN PRODUCTS AMONGST THE URBAN POPULATION OF PUNE CITY

Abstract

This paper measures the understanding of vegan products amongst the population of Pune city. Vegan is a concept adopted by people; they buy products manufactured using 100% plant-based ingredients. This study includes data collected through a structured questionnaire which was designed as an instrument. Data were collected from 90 citizens from Pune city of various demographics. The conclusion of the study shows that 28.9% of people in Pune urban city think that vegan food doesn't contain any animal and milk-based products. Further study found that 52.2% of people are aware of what exactly is vegan food and they know that there is a difference between Vegan food and vegetarian food but there is data that indicates 7.8% of people are not aware of the difference. 41% of people want to adopt vegan or plant-based meat products just to bring a little change to their regular lifestyle and want some changes in their food habits. Around 13.3% of people don't want to adopt vegan or plant-based meat products because they think that they cannot replace the meat product.