OPPORTUNITIES FOR CREATING SUSTAINABLE BUSINESS MODELS FOR INDIAN REGIONAL LANGUAGE (IRL) CONTENT

Abstract

The increasing penetration of digital platforms in India has brought significant opportunities for the growth of Indian Regional Language (IRL) content. With over 90% of internet users in India preferring content in their native languages, the demand for localized digital content is surging across sectors such as entertainment, education, e-commerce, and news. However, creating sustainable business models for IRL content remains a challenge due to monetization barriers, scalability issues, and limited technological infrastructure. This paper examines the factors driving the popularity of IRL content and identifies opportunities for building viable and scalable business models in this domain. It explores innovative strategies, including the use of artificial intelligence for content personalization, partnerships for localized marketing, and leveraging social media platforms for regional outreach. The research also highlights challenges such as content quality, intellectual property concerns, and market fragmentation while proposing actionable solutions to address them. By focusing on the intersection of technology, culture, and market demand, this study provides insights for content creators, businesses, and policymakers to tap into the growing regional language market. The findings underscore the potential of IRL content to create an inclusive and sustainable digital economy, enhancing access and engagement for millions of Indian users.