A Comparative Analysis Of The Pahalgam Attack Media Coverage: National Vs International Perspectives

Abstract

The media is a powerful institution that shapes public perception, especially during crises such as terror attacks. This research presents an in-depth comparative analysis of the media coverage of the 2025 Pahalgam attack in Jammu and Kashmir, examining the narratives, editorial framing, and reporting styles of Indian national media versus international outlets. Employing qualitative content analysis over a two-week period following the incident, the study dissects coverage based on focus, duration, tone, visual value, treatment, and dominant narratives. The analysis reveals stark contrasts in approach: while Indian media emphasized patriotic narratives and emotional appeals with continuous live coverage, international media tended to adopt distant, analytical tones often framed within geopolitical discourse. The paper interrogates the ethical implications of media coverage in conflict zones and explores how national interest, editorial bias, and digital dissemination influence journalistic practice. The study contributes to broader discussions on media ethics, information integrity, and the global-local divide in conflict journalism.