Abstract:
This research paper examines the strategic role of Human Resources (HR) in cultivating a company culture
rooted in trust, highlighting its importance for sustainable organizational success. The study examines the
psychological significance of trust in the workplace and reviews literature from leading scholars and
practitioners. It identifies best practices for HR in trust-building and suggests that it is not developed passively
but requires consistent and intentional strategies such as transparent communication, fair HR practices,
inclusive leadership, and psychological safety. The study also provides strategic recommendations, such as
embedding trust in organizational values, training managers, using trust metrics, and ethically applying
technology. The research concludes that trust is a cultural asset and competitive differentiator in an era of
digital transformation and generational diversity. HR's role extends beyond administrative functions to
shaping the ethical and emotional climate of the workplace. By prioritizing trust, organizations can build
resilient cultures that attract talent, foster loyalty, and drive long-term success.
