Abstract:
This study examines the role of public relations strategies in transforming public perception,
using Uorfi Javed’s case as an example. Key strategies such as narrative reframing, media
collaboration, direct audience engagement, and PR stunts were identified as essential in
reshaping a controversial image into a positive one. Consistency in messaging proved vital to
maintaining credibility, while paid media campaigns and collaborations with trusted outlets
amplified achievements and countered criticism effectively.
Authentic engagement on social media helped humanize the public figure, address criticism
directly, and foster stronger audience connections. Despite challenges like ingrained public
biases and backlash, these strategies demonstrated their effectiveness in managing reputation in a
highly scrutinized media environment.
The findings provide valuable insights for public figures and PR professionals navigating image
management. Future research could explore how these strategies apply across different cultural
contexts or to other public figures facing similar challenges
