Abstract:
Social media platforms like Instagram and YouTube have fundamentally altered how people
engage with content, particularly through the rise of short-format media such as videos,
images, and brief text updates. These platforms are designed to grab attention quickly, with
content that is easy to consume in a matter of seconds. As users increasingly engage with this
rapid form of media, concerns about its potential impact on cognitive functions, particularly
attention span, have emerged. Short-form content, by its nature, encourages quick shifts in
focus, providing instant gratification while requiring minimal sustained effort. As this type of
content becomes more popular, it raises the question of how it might affect our ability to
concentrate on more demanding tasks that require prolonged attention and mental effort.
This study seeks to explore the relationship between social media usage, particularly the
consumption of short-format content, and the ability to maintain focus on long-form tasks,
such as reading, studying, and completing work-related assignments. Data for this research
was collected from 23 participants via an online survey, which examined their social media
usage patterns, the amount of time spent on short-form media, and the difficulty they
experienced when trying to focus on tasks that require deeper cognitive engagement. The
findings suggest a significant correlation between higher consumption of short-format content
and increased difficulty in maintaining attention on tasks that require sustained focus.
Participants who spent more time engaging with quick, fragmented media reported greater
challenges when trying to concentrate on longer tasks like academic reading or work
assignments. These results highlight the growing importance of understanding how social
media consumption, especially in the form of short-form content, may have a profound
impact on cognitive functions, particularly among younger generations who are the primary
consumers of these platforms. The study emphasizes the need for further research to examine
the long-term effects of these media consumption habits on cognitive development and
academic performance, as well as exploring possible interventions to mitigate any negative
impacts. These findings also serve as a reminder for individuals and educators to consider
how media consumption habits may affect focus and productivity in educational and
professional settings.
