Abstract:
OTT platforms such as Netflix and Amazon Prime have brought a complete revolution in content
consumption while presenting bold themes, namely unconventional storytelling, taboo subject
matter, and explicit content. This research studies the contributors to this trend, its influences on
audiences, and conformity to cultural, regional, and global viewing patterns. Through a case
study approach, we analyze strategies adopted by Netflix and Amazon Prime, focusing on
audience reception, content policies, and cultural implications.
