Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication

dc.contributor.advisor	Lawrence, M. D.
dc.contributor.author	Keskar, Dhananjay
dc.date.accessioned	2019-02-13T10:28:28Z
dc.date.available	2019-02-13T10:28:28Z
dc.date.issued	2011-10
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/3276
dc.language.iso	en	en_US
dc.publisher	Tilak Maharashtra Vidyapeeth	en_US
dc.subject	Management	en_US
dc.subject	Marketing Communication	en_US
dc.subject	Advertisment	en_US
dc.title	Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication	en_US
dc.title.alternative	With specific reference to the portrayal of women by advertisers	en_US
dc.type	Thesis	en_US