AN ANALYSIS OF DIGITAL MARKETING'S EFFECTS ON INDIAN CONSUMERS IN EVOLVING CIRCUMSTANCES

Abstract

Marketing professionals use any form of advertising that can be measured in terms of its effectiveness along the consumer journey to deliver promotional messaging. In the real world, digital marketing usually refers to advertising efforts that are displayed on a computer, phone, tablet, or other electronic device. It can be found in a variety of places, including social media posts, paid social advertisements, display ads, online videos, and display commercials. Digital marketing is frequently contrasted with "traditional marketing" methods such as billboards, magazines, and direct mail. Surprisingly, television is frequently used in traditional marketing