AN ANALYSIS OF DIGITAL MARKETING'S EFFECTS ON INDIAN CONSUMERS IN EVOLVING CIRCUMSTANCES

Mishra, Jyoti; Shedge, Manisha

dc.contributor.author	Mishra, Jyoti
dc.contributor.author	Shedge, Manisha
dc.date.accessioned	2025-05-26T09:41:06Z
dc.date.available	2025-05-26T09:41:06Z
dc.date.issued	2023-06
dc.identifier.citation	AN ANALYSIS OF DIGITAL MARKETING'S EFFECTS ON INDIAN CONSUMERS IN EVOLVING CIRCUMSTANCES	en_US
dc.identifier.issn	2229-5348
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/18392
dc.description.abstract	Marketing professionals use any form of advertising that can be measured in terms of its effectiveness along the consumer journey to deliver promotional messaging. In the real world, digital marketing usually refers to advertising efforts that are displayed on a computer, phone, tablet, or other electronic device. It can be found in a variety of places, including social media posts, paid social advertisements, display ads, online videos, and display commercials. Digital marketing is frequently contrasted with "traditional marketing" methods such as billboards, magazines, and direct mail. Surprisingly, television is frequently used in traditional marketing	en_US
dc.language.iso	other	en_US
dc.publisher	JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP	en_US
dc.relation.ispartofseries	Vol-17;No-2 (IV)
dc.subject	DIGITAL MARKETING	en_US
dc.subject	Management	en_US
dc.subject	NDIAN CONSUMERS	en_US
dc.subject	EVOLVING CIRCUMSTANCES	en_US
dc.title	AN ANALYSIS OF DIGITAL MARKETING'S EFFECTS ON INDIAN CONSUMERS IN EVOLVING CIRCUMSTANCES	en_US
dc.type	Article	en_US