Abstract:
The global business landscape has undergone a significant transformation, moving from
multinational corporations to global enterprises embracing the concept of 'One World, One Business'.
This shift is driven by the recognition of globalization as a defining force shaping the business
landscape. Technological advancements, market liberalization, and trade barriers have opened up
new opportunities for international expansion, prompting companies to adopt more agile and
adaptive strategies. However, the transition towards 'One World, One Business' strategies presents
challenges such as cultural differences, regulatory complexities, and political instability. Managing a
global supply chain requires sophisticated coordination and risk management strategies, and talent
management becomes increasingly complex in a globalized context. Despite these challenges,
adopting 'One World, One Business' strategies offers numerous opportunities for companies to
enhance their competitiveness and achieve sustainable growth. Standardizing processes, products,
and operations can drive economies of scale and operational efficiencies.[i] A unified global
approach enables companies to capitalize on emerging market trends and consumer preferences,
facilitating faster decision-making and market responsiveness. Investing in technology and
innovation is crucial for maintaining a competitive edge in the global marketplace
