FROM MULTINATIONAL TO GLOBAL: THE SHIFT TOWARDS 'ONE WORLD, ONE BUSINESS' STRATEGIES

Abstract

The global business landscape has undergone a significant transformation, moving from multinational corporations to global enterprises embracing the concept of 'One World, One Business'. This shift is driven by the recognition of globalization as a defining force shaping the business landscape. Technological advancements, market liberalization, and trade barriers have opened up new opportunities for international expansion, prompting companies to adopt more agile and adaptive strategies. However, the transition towards 'One World, One Business' strategies presents challenges such as cultural differences, regulatory complexities, and political instability. Managing a global supply chain requires sophisticated coordination and risk management strategies, and talent management becomes increasingly complex in a globalized context. Despite these challenges, adopting 'One World, One Business' strategies offers numerous opportunities for companies to enhance their competitiveness and achieve sustainable growth. Standardizing processes, products, and operations can drive economies of scale and operational efficiencies.[i] A unified global approach enables companies to capitalize on emerging market trends and consumer preferences, facilitating faster decision-making and market responsiveness. Investing in technology and innovation is crucial for maintaining a competitive edge in the global marketplace