UNDERSTANDING COMMUNITY-BASED TOURISM: OPPORTUNITIES AND CHALLENGES

Abstract

In recent economic development initiatives, sustainable tourism, particularly community-based tourism (CBT), has gained traction among global leaders. Unlike mass tourism, which emphasizes high visitor numbers and extensive transportation networks, CBT prioritizes local community involvement and sustainable practices. While mass tourism has often resulted in environmental degradation and community strains, CBT focuses on empowering localities, promoting economic and social benefits, and reducing poverty. Community-based ecotourism is an approach that aligns conservation efforts with economic development by prioritizing the well-being of local communities while promoting environmental sustainability. It offers a way to protect natural resources and cultural heritage, ensuring that the people living in those areas benefit directly from tourism. Instead of large-scale tourism businesses taking the profits, community-based ecotourism keeps much of the income within the community. Locals are employed in various roles—from guides to hospitality providers—and can generate income through activities such as hosting visitors, selling crafts, and showcasing local traditions and festivals. Community-based ecotourism encourages sustainable resource use and collective responsibility. It fosters practices that minimize environmental damage and support the long-term health of ecosystems. Local communities are often deeply invested in the health of their environment and recognize that responsible tourism is key to maintaining it. Through community-based tourism, local culture and heritage are celebrated and preserved. Visitors learn directly from the residents about their way of life, traditions, and customs, which contributes to a deeper understanding and appreciation of cultural diversity.This conceptual paper uses literature review methods to explore the opportunities and challenges associated with implementing CBT to foster sustainable tourism, emphasizing local community engagement.